The Latte Joint
Brand Identity, Packaging, Product Design
New Brand identity for a coffee company that wants to be different from the ordinary.
This journey led us to the rich, volcanic highlands of El Salvador, where small family farms grow exceptional coffee with care and tradition. Handpicked at peak ripeness, these beans deliver a smooth, vibrant cup with hints of citrus, chocolate, and caramel. 
Creating the logo for our new coffee brand from El Salvador, we aimed for something simple, playful, and inviting. Our focus was on connecting with Gen Z and millennial audiences, so we chose a design that feels fresh, fun, and approachable. The name and illustration reflect that welcoming vibe but keeps people coming back for more. 



"Why settle for any coffee? We were tired of bland beans and bitter brews, so we started searching for something better."

I aimed for a look that feels friendly and playful. To achieve this, I incorporated a series of cute, charming illustrations that add personality and warmth. The addition of vine elements not only enhances the visual story but also brand’s Central American roots specifically the origin in 
El Salvador.
“Taste the heart of El Salvador. One sip, and you’re there.”